Without even reading the rest of the press release for details, the audience instantly understands what happened and why it’s being shared. Why it works so well: Right off the bat, this headline summarizes the entire story in one short sentence. The press release headline: “Virginia Middle School Student Earns Honor of Naming NASA’s Next Mars Rover” Now that we’ve covered different elements that can build the perfect press release headline, here are 5 examples of successful headlines that can inspire your future press releases: 1. If you don’t see it come through, check your spam folder and mark the email as “not spam.” 5 of Our Favorite Press Release Headline Examples (And Why They Work) Thanks for subscribing! Keep an eye out for a Welcome email from us shortly. Don’t forget the main message: A press release has a purpose, so don’t forget it! Identify the heart of your story and make sure the headline conveys that concisely.You want your audience to be hooked by the headline, not roll their eyes at it. Avoid cliche phrases or language: It may be tempting to put a humorous spin on your headline, but if that means using a pun or “dad joke” - avoid it at all costs.Readers and journalists (especially) will be more inspired to read a press release when the headline includes quantifiable news. If you have numbers, be sure to pop them in the headline. Use numbers, if possible: Statistics make a difference.Focus on the new or innovative angle: Journalists should mirror how your headline delivers the exciting news, so take advantage of that and write it the way you want the press release to be covered.Keep to the facts and don’t overhype the story - the news should be worthy for media coverage just on its own. Avoid hyperbole: Exaggeration can be a huge turn-off for a journalist.If possible, stick to 10 words or less for a powerful and concise headline. Keep it short, sweet and straightforward: You don’t want to lose the reader halfway through.This may seem intimidating, but once you master the hard and fast rules of press release headlines, you can get to the fun part: creating an exciting narrative.īelow are some elements that will help you write a successful press release headline, whether it’s your first or hundredth: Think of writing a good press release headline as both a science and an art there’s an accepted set of formatting guidelines and vocabulary that you must meet, but you have creative liberty when it comes to the actual words and style. ![]() Elements of a Successful Press Release Headline Play your cards right and the headline will help you influence how the PR is interpreted, covered and shared by journalists, the media, social media, your clients and potential customers.Ĭheck out the difference between public relations and marketing here. An attention-grabbing headline not only hooks your audience but also dictates how readers interpret and interact with the copy. Whether it’s a new product release, an award you’ve been given, a company event or another successful endeavor, a press release will help you tell the story how you want.Ī press release headline is your best tool when it comes to reaching a broader audience. ![]() The number one question that should be top of mind as you create a press release headline is, “What is my press release trying to accomplish?” The Importance of a Strong Press Release Headlineĭrafting a press release is an integral part of a marketing strategy - but it’s not easy. In this article, we’ll break down ways to build a successful headline, as well as our top 5 press release examples that hit the nail right on the head. ![]() It can’t be too short because it needs to have relevant information, and it can’t be too long or you’ll lose your reader’s attention - the headline sweet spot is around ten words or less. Yet, creating the perfect headline is a tricky skill to master. You want a headline that’s exciting enough to convince a journalist that your story is worth sharing with their audience. That’s why your press release headline should not only be accurate but also attention-grabbing. After all, this is the first metaphorical step in the door when trying to grab the media’s attention. A press release headline can make or break whether your press release achieves its marketing goals.
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